Define the visit mission
Identify whether customers browse, collect, consult, test, configure or complete high-value appointments. Estimate party size, dwell time, peak periods and repeat frequency.
The mission determines visibility, floor plate, room mix, parking, loading and the value of co-tenants.
Map catchment and competition
Use customer addresses, demographics, sales data, competitor observation and drive-route analysis. Distinguish the people who pass from those likely to visit.
Visit competing locations at different times and document access, parking, experience and positioning rather than copying their road choice.
Audit the approach and frontage
Drive every relevant direction, record turn movements, service-road entry, sightline and safe exit. Walk the entrance and accessible route.
Measure frontage and verify signage permissions. Digital mock-ups do not prove real-world visibility or approval.
Confirm premises suitability
Check use, approvals, fire safety, power, HVAC, structure, floor loading, water, drainage, exhaust, loading, storage, waste, hours and fit-out constraints.
Resolve material gaps and responsibilities before signing because later changes can affect opening cost and schedule.
Build the investment case
Model rent and all occupancy charges, fit-out, signage, technology, staffing, logistics, marketing and ramp-up against conservative sales scenarios.
For an SG Highway or Million Minds Tech City opportunity, request exact unit and phase evidence; broad corridor or master-plan language is not availability.
Sources
Source access and page review date: 12 September 2026.